Free PDF Business Mastery

Free PDF Business Mastery

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Business Mastery

Free PDF Business Mastery

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Product details

Paperback: 528 pages

Publisher: Sohnen-Moe Associates; Fifth edition (April 1, 2016)

Language: English

ISBN-10: 1882908058

ISBN-13: 978-1882908059

Product Dimensions:

8.5 x 0.9 x 10.9 inches

Shipping Weight: 2.7 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#212,553 in Books (See Top 100 in Books)

Loved the condition and delivery could have been a day faster.. :)

Great book for people who are going to start their business.

Was expecting it to be more tailored for massage/spa business... Its more of business 101

We have used Business Mastery in the classroom at Bodyworks Massage Institute beginning with our first program in the year 2000. The text is easy to read and understand, and gives our students enough information to understand the concepts of running a business, as well as how to stay inspired in your career. Whether you are a sole proprietor, an LLC or a corporation in any business, I highly recommend this book.

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Ebook Download , by Gerry Preece

Ebook Download , by Gerry Preece

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, by Gerry Preece

Ebook Download , by Gerry Preece

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Product details

File Size: 389 KB

Print Length: 86 pages

Publisher: Buckdale Publishing (June 12, 2013)

Publication Date: June 12, 2013

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00DDYB04K

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Amazon Best Sellers Rank:

#400,206 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I read “Buying Less for Less” on my recent flight to San Francisco. I couldn’t put it down and I just loved it. Gerry Preece and Russel Wohlwerth do a great job explaining the key priorities for strategic sourcing and the complexity of implementing those priorities on fluid marketers’ expectations. The authors take us to a journey on which the solution of this dilemma depends on a few factors. First, accept the fact marketing is an investment even if it looks like an abstract painting at times; second, foster cross-functional partnerships to share the value of strategic sourcing in face of a liberal, highly creative and closed-doors organization and third, listen to consultants since they have more knowledge of the marketplace. Finally, I recommend this book to CEOs, CFOs and CMOs. It's a very nice book.

Gerry and Russel have done a very nice job in very simple terms to lay out the value proposition for CMOs and CPOs. This book however is a great starting read for anyone coming into the marketing procurement space for the first time.

Finally! Drawing on a wealth of experience and insight, and using clear and logical argument, Buying Less for Less explains what has been going so terribly wrong with most marketing procurement practices to date. Marketing procurement people must read this book, but marketers must read this, too, to fully understand the implications of what's happening to their efforts from an enlightened procurement perspective.Buy it now.

If there was a "beach read" for Procurement within the marketing space, this would be it.Informative. Interesting. Easy to digest. 4 to 5 hour read.Overly focused on the Agency side of the space, but this is to be expected.Well done, Gentlemen. A good primer for the Marketing and Procurement professional.

An in-the-trenches overview of procurement for marketers (and Agencies). Comes off as real, authentic, educational, but not overly academic.A smart read for anyone that touches marcom spend on the corpoate advertiser side and for Agencies who want to work with them. Good read.

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Free Download Tubes: A Journey to the Center of the Internet, by Andrew Blum

Free Download Tubes: A Journey to the Center of the Internet, by Andrew Blum

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Tubes: A Journey to the Center of the Internet, by Andrew Blum

Free Download Tubes: A Journey to the Center of the Internet, by Andrew Blum

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Review

“Every web site, every email, every instant message travels through real junctions in a real network of real cables. It’s all too awesome to behold. Andrew Blum’s fascinating book demystifies the earthly geography of this most ethereal terra incognita.” (Joshua Foer, bestselling author of Moonwalking with Einstein)“Quixotic and winning. . . . Valuable, comic. . . . [Blum has] a knack for bundling packets of data into memorable observations. What makes Tubes more than an unusual sort of travel book, is [Blum’s] sense of moral curiosity.” (New York Times)“Tubes is an absorbing tale of this new technology, as well as a wonderful account of the Internet’s growth and the people who made it possible.” (Science News)“Clever, enterprising . . . Tubes uncovers an Internet that resembles nothing so much as a fantastic steam-punk version of itself.” (Boston Globe)“Engaging. . . . Full of memorable images that make the internet’s complex architecture easier to comprehend. . . . Blum leaves readers pondering questions that would not have occurred to them before and better informed about an innovation most of us take for granted.” (The Guardian)“A charming look at the physical infrastructure that underlies the Web.” (Scientific American)“Fascinating and unique. . . . [A] captivating behind-the-scenes tour of how (and where) the Internet works. . . . [Blum] has a gift for breathing life into his subjects.” (Kirkus Reviews (starred review))“A satisfying postmodern quest. . . . The history, in particular, is one of the best and most memorable I have ever read.” (New Scientist)“Blum paints a vivid picture of the Internet, and gives a sense that it is more than just the mysterious interstitial digital space between your computer and mine. It is, increasingly, the backbone that supports our daily life, and Mr. Blum is an able anatomist.” (New York Journal of Books)“Ingeniously beguiling. . . . Blum is a smart, imaginative, evocative writer who embraces the task of making his readers feel the wonder represented by these unprepossessing objects.” (Laura Miller, Salon)

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From the Back Cover

Design Observer Best Book of the YearTubes looks behind the scenes of our digital lives at the physical heart of the Internet itself. This is a book about real places on the map: their sounds and smells, their storied pasts, their physical details, and the people who live there. Sharing tales of his on-the-ground reporting, along with lucid explanations about how the Internet works, Blum's eye-opening travelogue offers a unique perspective on the role of technology in our lives.

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Product details

Paperback: 304 pages

Publisher: Ecco; Reprint edition (May 28, 2013)

Language: English

ISBN-10: 0061994952

ISBN-13: 978-0061994951

Product Dimensions:

5.3 x 0.7 x 8 inches

Shipping Weight: 7.8 ounces (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

203 customer reviews

Amazon Best Sellers Rank:

#59,755 in Books (See Top 100 in Books)

This book got me into computers and networking. I now work at a Big 4 technology company designing network architectures despite having majored in Psychology. I owe an incredible amount to this book and to this author. I literally thought one day, "I have no idea how the internet works". I looked for books, and I had two choices, either this book, or a $160 textbook like this Computer Networking: A Top-Down Approach (7th Edition) that devotes hundreds of pages to different graph-based computer algorithms.This book appeals to two kinds of audiences: ** 1. If you don't know anything about the internet. This book is the best, most easy introduction to get. That's good, because it's also one of the only introductions that's not a textbook. You won't learn everything, because that's a lot of computer science algorithms, but you'll have the best overview from this book. The stories are good, but not excessive like in Malcolm Gladwell's books. ** 2. If you are under 35 and work in technology, no matter how technical your role. This is because so much of the technology you use now is virtual...software defined networking, virtual machines, virtual routers, VLANs, VPCs, AWS, etc. The internet is still a very very physical place, made up of hundreds of thousands of miles or wire, giant internet exchange centers (like the kind Facebook runs out of Nebraska that you'll never see), $80,000 routers made by Brocade that people like Verizon buy, etc. If you want to know how the internet works in the same way that you can open your car and know how everything works (as opposed to just buying a Tesla), get this book.P.S. If you are now pretty technical and want to move beyond the algorithms and other important-but-not-real-world kinds of learning, I suggest you check out Network Warrior: Everything You Need to Know That Wasn't on the CCNA Exam.

I do not agree with some reviewers claiming that the author lacks proper technical insight to write a worthy book about internetworking. It seems to me that it was a deliberate decision not to lean too much on tech details when describing how Internet works. Certainly I could not expect this title to describe inner workings of the TCP/IP suite, or how routers from different networks negotiate routes via BGP. The author, starting with a realization that most people don't notice the existence of networks (Internet is seen only by the content pulled from servers), tried to describe their physicality. Internet is not a nondescript "cloud", it happens to consist of cables. Lots and lots of cables.I like Andrew Blum's remarks on how Internet "tubes" strongly depend on world's geography and existing infrastructure. Cables are placed along roads, the largest Internet exchanges are placed in cities which already were commerce hubs, undersea cables originate and end near ports. Data centers are built in cold places with abundance of cheap electricity. The Internet, commonly perceived as ubiquitous, at its very core (the backbone network) is running over a not-that-large set of routes, governed by a handful of companies. Also appealing to me were the attempts to capture the atmosphere (the nature) of visited buildings and people; probably a bit stereotypical (all network engineers wear hoodies), but enjoyable.The author's penchant for expressing philosophical remarks (mainly on how virtual relates to physical) was annoying a few times but, OTOH, they make it a book which tries not only to convey Internet's architecture, but also its idea. A pleasant read, IMHO even for die-hard network specialists.

I'm an engineer and have always been interested in networking technology. When I heard an interview with author Andrew Blum regarding this book, on NPR, I immediately decided to buy and read it. The book is interesting and insightful in parts, but I found it a bit superficial and was somewhat disappointed with the superficiality of most of it. I guess I was expecting something more like Malcolm Gladwell's quantitative analyses of many of the topics that he writes about, but instead this book is mostly a travelogue of the author going around and just looking at various internet exchange points and data centers.There were two chapters that were really great: one concerned Andrew Blum's meeting with Leonard Kleinrock, who in some ways "founded" the Internet when he established the first inter-network link in the original Arpanet. Hearing one of the Internet's founders explain all the things he did and didn't envision for it was fascinating.The most interesting chapter is the second-to-last, in which the author observes the laying of an undersea fiber-optic cable in Portugal, which will connect it to the Azores and Africa. The nitty-gritty details of forming the physical interconnections between distant points are described here in an up-close way that I found far more satisfying than the detached, tourist-like point of view that the author takes in most of the book.

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