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, by Gerry Preece
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Product details
File Size: 389 KB
Print Length: 86 pages
Publisher: Buckdale Publishing (June 12, 2013)
Publication Date: June 12, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00DDYB04K
Text-to-Speech:
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Amazon Best Sellers Rank:
#400,206 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I read “Buying Less for Less†on my recent flight to San Francisco. I couldn’t put it down and I just loved it. Gerry Preece and Russel Wohlwerth do a great job explaining the key priorities for strategic sourcing and the complexity of implementing those priorities on fluid marketers’ expectations. The authors take us to a journey on which the solution of this dilemma depends on a few factors. First, accept the fact marketing is an investment even if it looks like an abstract painting at times; second, foster cross-functional partnerships to share the value of strategic sourcing in face of a liberal, highly creative and closed-doors organization and third, listen to consultants since they have more knowledge of the marketplace. Finally, I recommend this book to CEOs, CFOs and CMOs. It's a very nice book.
Gerry and Russel have done a very nice job in very simple terms to lay out the value proposition for CMOs and CPOs. This book however is a great starting read for anyone coming into the marketing procurement space for the first time.
Finally! Drawing on a wealth of experience and insight, and using clear and logical argument, Buying Less for Less explains what has been going so terribly wrong with most marketing procurement practices to date. Marketing procurement people must read this book, but marketers must read this, too, to fully understand the implications of what's happening to their efforts from an enlightened procurement perspective.Buy it now.
If there was a "beach read" for Procurement within the marketing space, this would be it.Informative. Interesting. Easy to digest. 4 to 5 hour read.Overly focused on the Agency side of the space, but this is to be expected.Well done, Gentlemen. A good primer for the Marketing and Procurement professional.
An in-the-trenches overview of procurement for marketers (and Agencies). Comes off as real, authentic, educational, but not overly academic.A smart read for anyone that touches marcom spend on the corpoate advertiser side and for Agencies who want to work with them. Good read.
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